Digital Marketing Minor
Program Requirements
Digital marketing is the present and future of marketing. Students with digital marketing knowledge and skills are well-positioned to succeed in modern marketing and e-commerce careers. The minor is designed to develop skills in content marketing, social media marketing, search engine optimization, web analytics, mobile marketing, app development, and more. This minor pairs particularly well with business concentrations in marketing, MIS, and entrepreneurship. Students majoring in fields such as integrated media, public relations, communications, computer science, journalism, English, art, and psychology might also find the minor helpful in their professional pursuits.
| Code | Title | Hours |
|---|---|---|
| Lower Division | ||
| BMIS 245 | Technical Foundations of Digital Marketing | 3 |
| MKTG 310 | Principles of Marketing | 3 |
| BMIS 443 | Techniques for Web and Mobile-based Business | 3 |
| MKTG 402 | Marketing Communications | 3 |
| MKTG 410 | Digital Marketing | 3 |
| Select one of the following: | 3 | |
| Marketing Research | ||
| Data Visualization | ||
| Business Analytics | ||
| INMD 360 | Media Law | 3 |
| or BMIS 331 | Problem Solving and Program Techniques | |
| Select one of the following: | 3 | |
| Social Media Marketing | ||
| Content Marketing | ||
| Digital Advertising | ||
| Total Hours | 24 | |
Note: All upper division MKTG courses require a prerequisite of MKTG 310 Principles of Marketing.