The minor in promotion is offered to non-business majors. The focus is how to communicate effectively and efficiently through a variety of methods with any target audience. Students must complete three required courses as well as three courses from the approved elective courses listed below.
Program Requirements
Course List
| Code |
Title |
Hours |
| MKTG 310 | Principles of Marketing | 3 |
| MKTG 315 | Consumer Behavior | 3 |
| MKTG 402 | Marketing Communications | 3 |
| 9 |
| Social Media Marketing | |
| Content Marketing | |
| Graphic Design | |
| Digital Marketing | |
| Digital Advertising | |
| Personal Selling | |
| Promotion Project 1 | |
| Writing for Public Relations | |
| Public Relations Campaign | |
| Total Hours | 18 |
Students desiring to pursue this minor should meet with a School of Business advisor early in their program to ensure development of a course sequencing plan. MKTG 310 Principles of Marketing is a prerequisite for most other marketing courses. MKTG 315 Consumer Behavior is a prerequisite for MKTG 402 Marketing Communications.
