Kinesiology and Sport Management

Department Website: Kinesiology and Sport Management

Bachelor of Education in Kinesiology

The Bachelor of Education in Kinesiology is dedicated to equipping students with the knowledge and skills necessary to improve the health of individuals and communities through physical activity. Throughout the program, students explore how physical activity and health behaviors impact exercise performance, disease prevention, and overall quality of life. Upon graduation, students will possess the expertise, confidence, and practical experience to evaluate and develop comprehensive health and fitness programs.

Upon graduation graduates are well-equipped to work in a variety of settings, including clinical, community, and corporate environments, where they can evaluate, design, and implement health and fitness programs. Graduates of the program are prepared for roles such as exercise physiologists, strength and conditioning coaches, wellness coordinators, and fitness club program developers. Additionally, the degree is designed to provide students with a pathway to various graduate programs in areas such as (but not limited to) athletic training, strength and conditioning, and clinical or applied kinesiology-related programs. 

Students who complete the Kinesiology program will also be eligible to sit for national certifications, such as the American College of Sports Medicine (ACSM) Certified Exercise Physiologist certification or the National Strength and Conditioning Association (NSCA) Certified Strength and Conditioning Specialist certification.

Bachelor of Education in Sport Management

The Bachelor of Education in Sport Management prepares students for diverse careers within the sport industry, equipping them with the knowledge and skills needed for roles in sport leadership, event management, and the business of sport. The program also emphasizes the ability to educate and support individuals across diverse sport settings, including educational, community, and professional environments. Students develop a comprehensive understanding of the sport industry, including the socio-cultural dimensions of sport, sport marketing and branding, sponsorship and partnership development, and sport media and communications within an evolving and globalized sport environment.

Students explore how sport intersects with society, culture, and identity, while gaining insight into both domestic and global sport systems. The curriculum integrates key principles of sport management, including marketing strategy, sponsorship activation, media relations, and fan engagement, preparing graduates to navigate the modern sport landscape. Additional opportunities, such as elective coursework and study abroad experiences, allow students to further expand their understanding of sport in diverse contexts.

The program combines academic coursework with practical experience, requiring students to complete internships that provide hands-on learning in real-world sport settings. Experiential learning opportunities may include work with athletic organizations, sport media outlets, community programs, and event management teams, enabling students to apply classroom knowledge in professional environments.

This degree also serves as a strong foundation for graduate studies in Athletic Administration, Sport Management, or related disciplines. Students are encouraged to enhance their expertise by pursuing an advisor-approved minor in a complementary field, and a minor in Sport Management is also available for those seeking additional specialization.

 

Activity Course Offering:  The Kinesiology and Sport Management Department also offers a large number of activity courses (EDPE 101-189) which are open to students throughout the University. Activity courses may be repeated for credit.